Body By Byram
BE STRONGER THAN YOUR EXCUSES
Activewear for Women
BODY BY BYRAM is Amanda’s new activewear range. Her dedication to health and well-being has lead to her being recognised as a role model and community leader for women who, like her, believe that strong is the new skinny. Amanda carries this with her in both the physical and virtual worlds and is communicating with more and more women everyday. Whether it’s the one-on-one advice Amanda offers to women in gyms, fitness studios, spin classes and yoga sessions or conversing with them on mass through social media, blog posts and workout videos, Amanda is fast becoming one of the most influential voices in non-professional sport for adult women.
Creating a Brand
And so, armed with a passion for activewear and an implicit understanding of what women want, Amanda is ready to share her inaugural collection. Her dedication to the designs and integrity to only deliver clothing that she would proudly wear, permeates through every aspect of BODY BY BYRAM. The range is designed to empower the modern woman. Every garment is stylish yet supportive and, above all, created with absolute authenticity. Before Amanda and the team got to work on the designs, she knew that she needed a logo that inspired all who saw it. Almost instantly, the logo was scribbled on her notepad: a wing connected to a “B” logo. For her, it symbolises both the ability of the individual to take flight and soar above the crowd, whilst simultaneously recognising that every women is driven by a maternal instinct to nurture under the wing. It is both a reference to the ME and the WE. The former representing strength, independence and identity and the latter denoting community, sisterhood and the unique sense of pride experienced when belonging to a tribe.
With such a strong icon in place, Amanda knew she had to deliver a collection that was worthy and, from day one, created five pillars that would ensure she stayed true to the women who she was creating the collection for.Throughout the process, one question above all was asked, “What would SHE want?” The answer? Simple… FASHION, FABRIC, FIT, FEATURES and FEEL. These touchstones informed Amanda and the team every step of the way to ensure they never lost sight of who SHE is and, more importantly how to help her exercise with freedom and confidence and allow her to be stronger than her excuses…